"The thing is it's not personal to me, even though I know it is me and it's my name in the title of rickrolling. "It's done me a lot of good, probably," he said. In December 2016, Astley told Rolling Stone magazine he had no problem with the prank. There was an even bigger spike in internet-induced rage, as innocent users found it almost impossible to find the film trailers, comedy clips and how-to videos they were searching for. The first known rickroll claimed to be a sneak preview for newly released video game Grand Theft Auto IV, which had been released with so much anticipation the prank could not help but be successful.Īccording to Google Trends, searches for the word rickrolling began in May 2007, with a spike in March 2008. It was an evolution of an earlier practical joke known as duckrolling, which involved linking a sensational title to an edited image of a duck with wheels. Rickrolling originated, unsurprisingly, on the imageboard community 4chan. XKCD trolls Rick Astley (November 30, 2007). The video has since had more than 76,759,800 plays. One of the earliest known instances was uploaded to YouTube on under the title "Rickroll'D" by user Cotter548, who added the caption "As long as trolls are still trolling, the Rick will never stop rolling". The prank became so common numerous versions of the music video on YouTube have had hundreds of millions of views each. Rickrolling involves posting a link that claims to be sensational or relevant to an online discussion, but which redirects the viewer to the music video of Never Gonna Give You Up. In May 2007, it received a new lease of life as a bait-and-switch prank on the internet and gave the world a new word: Rickrolling, also written as rick-rolling or Rick Rolling. It became a worldwide number-one hit, including spending seven weeks at top spot in Australia between 19 - an achievement only matched at the time by Kylie Minogue's Locomotion, La Bamba by Los Lobos and Pseudo Echo's Funkytown. The milestone was marked in a tweet from the English singer-songwriter to his more than 84,000 followers, complete with an excerpt of the infamous film clip.Īstley released dance-pop track Never Gonna Give You Up in 1987 as a single and as part of his debut album Whenever You Need Somebody.
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